It is no doubt that most of us cannot live without our devices including mobile phones, laptops, PC, etc. This leads to the fact that the number of the published app on both iOS and Play Store is getting higher every single day.
At the moment, there are approximately 1.8 and 2.1 million available apps respectively on Appstore and Google Play.
Furthermore, it is reported that global app revenue increased by 23 percent in 2018, which meant there was more than $71 billion spent on downloading Android and iOS apps.
According to Business Review, global users downloaded roughly 27.1 billion apps last year. To be more specific, the number of Android apps downloaded in this year was 19.5 billion and the rest 7.6 billion downloading times were on Appstore.
However, since most iOS apps need purchasing to use and this platform’s customers are mainly from developed countries, Apple gets more revenues.
And it’s also worth noticing that when talking about the highest profitable app, nothing can beat Netflix since its total revenue was $243.7 million across both platforms. Following Netflix were Tinder and Tencent Video.
These impressive numbers exist because tons of businesses understand the importance of having one to boost the revenue one way or another. But what are the other application benefits to both businesses and their users? Let’s find out now!
1. Apps provide a seamless user experience and more engagement features
Did you ever use Facebook or other similar products on a mobile web browser? Sometimes, when an app is down for maintaining or updating or due to bugs, we turn to web browsers to quench the thirst for being online.
However, instead of satisfying our needs, surfing mobile web browsers irritates us as most mobile apps are likely to provide what users need (and what they don’t even know that they need) such as better user experience in terms of performance, efficiency, and satisfaction. Furthermore, thanks to their ability to be compatible with devices’ features like taking photos, GPS, navigation gestures, etc.
To help you visualize this case, let’s consider these below examples.
First, there are bunches of way to update news, using devices such as mobile phones, tablets, laptops is one of the most convenient and fastest ways to do so. To meet the increasing demand, lots of newspapers have launched their own apps to optimize the user experience and also make money from it.
Many may argue that mobile websites can provide the same energy, however, most of the time, they lack necessary features like adjusting font sizes (for bad eyesight users), notifications, bookmarking, or other customization experiences. As a result, people often choose to install news apps on their mobile devices.
The second example is the case of the ride-hailing service. It’s easy to see that most transportation platforms (except Uber) require we should install apps to optimize their functions. This happens since web apps are able to perform/provide features like geolocation, real-time tracking, chat room, etc but their loading time is really slow and some other features are limited.
Last but not least, apps are more fun to use since we can perform various gestures to navigate, multitask or adjust things as we want. The iconic case for using gestures at its best is Tinder’s app. You can swipe left or right to choose a partner, and they even developed the swiping-up feature to “super like” someone in their premium version.
Its developers have admitted, “If the design, action, and flow are all based on what will be the easiest and the most natural, users will stay on the app longer and engage with it more — and more frequently.” And they just did exactly what was said. Those significant features success because they are simple, fast and pleasurable. Needless to say, we cannot experience such amazing features when using web apps.
2. The second application benefit is the accessibility
The term “accessibility” here can refer to 3 concerns.
a. The accessibility to run on various platforms
First is the ability to be accessed across platforms and devices. However, if this is the biggest factor that influences one’s decision to choose between mobile apps and web apps, I’ll say that web apps will win the battle since some mobile apps can only work on particular platforms like iOS or Android.
Instead, responsible webs can be accessed from every mobile gadget if there is an available internet connection. How useful it is, right? But as mentioned in the first part, most web apps are unable to provide us the best online experience.
b. The accessibility to run when your devices go offline
Online and offline accessibility is the 2nd concern. It is the fact that we cannot access websites if your devices have no connection. However, many mobile apps nowadays have started to supported online mood by developing and enhancing offline data storage and shared preference (a kind of API). These two capabilities enable offline apps to save a specific small collection of primitive data and to close apps in offline mode without losing data.
c. The accessibility to offer experiences to everyone
The third kind of accessibility is how apps are supporting defaulted features empowering everyone including users living with disabilities.
Since about 15% of the world’s population are people with disabilities, platforms like iOS and Android are trying their best to provide better experiences on the need of different people. And mobile app developers are following this standard too.
Regarding apps on Apple, you can:
- Write texts or emails without looking at the screen. (Siri)
- Listen to voiceover to know what is happening on the screen.
- Adjust color filter so that people with color blindness could see things on the screen better.
- Increase text size.
Similarly, apps on Android devices help us:
- Use a screen reader.
- Change the display including display size and font size, contrasting options. (News apps)
- Control interactions.
- See captured speech (Youtube).
These features do not merely assist people with disabilities but they also help normal users in terms of convenience, simplicity, and productivity.
3. Enhancing user engagement
Engagement is the term to describe the activeness of users on your application. The more engaging your users are, the more revenues are generated through ads and other paid features. So how can apps be the better choice the improve user engagement?
a. Push notifications
According to Localytics, push notification results in 88% more app opens. This feature can tell users what to do or what is happening at a certain moment and users are now empowered to customize their push notification feature. Or in other words, push notification is our way to communicate with users. However, this effective function only appears on mobile apps. Even when desktop browsers such as Google Chrome can display some notifications but we cannot customize them as our need.
Speaking of push notifications, we cannot forget its instant appearance every time there are offers or promotions.
Nevertheless, our recommendation for you is that do not overuse this function because people are easy to get irritated when there are too many redundant notifications. Period.
b. Better functionality
As analyzed above, mobile apps are including more quality functions and features than ever. But when it comes to this matter on mobile web apps, user experience is limited because most of these products are unable to make use of mobile devices features like camera, phone calls, contact lists or GPS, etc.
Furthermore, mobile apps are way faster when performing tasks and this also helps to boost apps’ conversion.
4. Supporting marketing and branding
At the moment your app is installed on a user’s mobile devices, your logo appears in front of them like every day. This can be considered as a branding opportunity for the product.
Furthermore, the marketing team can make use of your app to announce news, updates or other marketing activity via notifications. And do you know that many big and small brand developed apps just to marketing their products instead of monetizing from ads? This happens due to the obvious fact that apps can provide better experiences thanks to the compatible with mobile devices. As a result, according to Salesforce, 54% of marketers are using apps to market the product and 35% of them plan on launching mobile apps in 2018.
There are many other ways that an app can benefit your business but above are our 3 main ideas. And if you are seeking for an app development partner, look no further than Designveloper. We offer a seamless experience on the product with all the latest and coolest languages nowadays. All you need to do is tell us your idea, and we will help you realize it.