5 Examples of Innovative e-Commerce Business Plans
Many companies have flourished with the freedom e-commerce gives them. These brands have combined classic business models with something new, making them innovative leaders in the field.
1. Mountain Crest Gardens
Mountain Crest Gardens began as a family-owned and operated business in Northern California in the mid-90s. But when they relaunched their website in 2012, they saw 10x the revenue and a 400% increase in orders.
Mountain Crest Gardens capitalized on what made them unique: their aesthetically beautiful succulents. Plus, Mountain Crest Gardens caters to different consumers as they offer individual succulents, wholesale options and even a subscription box.
2. Atlanta Light Bulbs
On the backend, pricing rules are used to auto-calculate the lowest price Atlanta Light Bulbs can give. As their market has shifted to the millennial generation, Atlanta Light Bulbs has focused on adding more to their online platform that will set them apart from their competition, such as using apps for their BigCommerce storefront.
Another creative tactic from ALB is their make an offer feature, which allows buyers to name a quantity and price and submit an offer. Their mobile shopping app has primarily helped grow Atlanta Light Bulbs’ B2C sales, but even their commercial clients have come to enjoy the convenience of ordering from their mobile devices.
3. Berlin Packaging
By adopting an e-commerce business model, they stayed competitive by making it easy for their customers to shop from their large selection of containers sourced from more than 200 different partner vendors.
As a hybrid supplier, Berlin Packaging brings their expertise to every level of the supply chain to increase efficiency and lower cost for their customers.
Fortune 500 companies and family-owned startups alike trust Berlin Packaging for sourcing, designing, and distributing their containers and closures.
4. Beer Cartel
Beer Cartel has also done a great job of offering several different subscription options to serve customers of all appetites and budgets.
Beer Cartel offers Australia’s longest running beer subscription service, with expert-selected craft beers from around the globe delivered to subscribers’ doorsteps each month.
Today, LARQ donates 1% of its proceeds to efforts for clean drinking water around the world. This reusable, rechargeable bottle uses UV-C technology to eliminate viruses and bacteria in water, whether it’s from a tap or a natural source.
Buyers were attracted to this reusable bottle because of its eco-friendly factors, while they can also save money skipping on single-use water bottles, but still enjoy a clean water vessel (without scrubbing it) every time. LARQ’s launch was the largest crowdfunded effort for a clean water initiative with $1.7 million raised.