7 Best Progressive Web Apps In 2021
To deeply understand how a Progressive Web App differ from conventional responsive websites, the best way is to look at some good examples of PWAs. Read on to discover how these 7 high-performing PWA apps brought renewed eCommerce business success for the companies that adopted them.
What are progressive web apps?
Think of a responsive website and add native app functionalities to it. They’re developed with lightweight web technologies of HTML, CSS, and JavaScript as speed is essential for conversions. That’s what defines progressive web apps.
A PWA offers enough to substitute for a native app as a budget-friendly option that can be deployed in a matter of days, months, or years, depending on its complexity.
- On a desktop, PWAs mimic websites.
- On a mobile phone, they’re faster and lighter than native apps with similar functions.
Here is a list of impressive Progressive Web App examples across a variety of industries — so you can experience the new web technology yourself:
1. Adidas
The brand introduced a PWA front to tap into mobile users who don’t have their app. Their new digital strategy emphasized faster user registration through the use of pop-ups in the early stage of the purchasing process. The launch year was one of the most successful ones for Adidas in recent times.
After PWA launch:
- 36% global revenue increased in 2018 — the PWA launch year
- Adidas’ website was ranked 61/500 in the Internet Retailer 2018 survey
2. BMW
Thanks to a well-planned PWA reading experience, more car-shoppers became interested in browsing for their future BWM.
BMW’s progressive web app was built to deliver tons of articles, podcasts, and stories through a webpage with a classy design that reflects the automaker’s style.
After PWA launch:
- New users increased by 50%
- Pages loaded 4x faster on average
- 4x more people visited BMW sales pages
- New SEO optimization raised site visits by 49%
3. Stance
Now, shoppers access the checkout page through a link, scan products with their camera. Receipts are provided through an email, which helps the brand with retargeting.
PWA technology helps retailers. Stance — a young accessory brand — wanted to increase in-store purchases by adopting self-checkout technology for their 18 U.S. stores without spending a fortune on equipment.
After PWA launch:
- The app covered 30% of transactions in a pilot store
- Stance registered 91% of emails from all app transactions
4. The Washington Post
When a user opens an article, all related links displayed on page load in the background to encourage further reading. The medium’s progressive web app leverages the AMP framework for near-instant page loading.
The Post races to deliver breaking news to a base of 80M followers. With 55% of readers on mobile devices, they commissioned a PWA to increase retention for the channel.
After launching the PWA:
- Page loading time increased by 90%
- 23% of mobile readers returned in 7 days
- AMP content loaded 88% faster in PWA as compared to responsive website
5. AliExpress
The store’s new progressive web app helped with market adaptation in over 230 countries by providing an installation-free experience that felt the same on desktop and mobile.
Afterward, the number of AliExpress’ cross-border buyers rose from 50M in 2016 to 150M in 2018. Amazon’s biggest eastern competitor couldn’t secure enough native app downloads.
After PWA launch:
- Sign-ups grew by 104%
- Session time bumped up by 74%
- Users visited 2x more pages per session
6. Rooted Objects
The e-store brings luxury fashion and home products to the Indian market — one heavily reliant on smartphone use. RO’s new PWA front-end increased page speed for mobile data browsing through improved caching. As the founders recorded major purchasing drop-offs, they concluded that a weak network reception was a hot issue.
After PWA launch:
- +162% conversions increase
- -10% bounce rate
- Pages load 25% faster
- Revenue grew by 44%
7. Spotify
The goal for this PWA launch was to register new users for the free version who will update premium after witnessing Spotify’s incredible product experience.
They didn’t even have to look for the link, as the buzz for the redesigned app grew around the option to send or embed an interactive playlist.
After Spotify’s PWA launch:
- +40% average listening hours per month
- The number of desktop users rose by 45%
- There were +30% of monthly active users
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