This mandates the need for creating intuitive interfaces that facilitate mobile purchases — e-commerce companies that fail to meet the mounting demands of consumers risk getting left behind.
Most e-commerce sites are not optimized for mobile. Also, it seems unlikely that prospective buyers would download a native app just to buy something off an online store.
The difference: Progressive vs Responsive Web
These features are necessary for driving customer engagement and conversions to your e-commerce store. And that’s why many online businesses are now considering converting their responsive websites into a Progressive Web App or PWA.
Once the screen size is detected, the PWA comes into play– presenting a customized version of the website to the user when they visit. This means that different versions of the same website/web app may need to be developed –depending on the smartphone and tablet screen sizes in everyday use.
PWA vs Responsive Websites
Both are designed to provide a smooth web experience for users on different devices — so which one works better? Here are a few ways to differentiate between the two:
Save directly to home screen
Users can save the progressive web app directly to their device’s homepage and use its functions as an app. A PWA can:
- Launch full-screen
- Get access to the clipboard.
- Access files and read them in a browser.
- Appear on the apps list as an app, using Web APKs.
- Display a slick user interface that refreshes at 60fps.
Stellar app experience without the development costs with PWAs
Progressive web apps make your website feel like a high-quality, well-developed. With expensive app, that’s excellent value for your money because PWAs don’t cost as much as apps.
Progressive web apps allow different features like file access, task scheduling, SMS/MMS capability, offline storage, location, and device position, to be incorporated directly into the website.
Besides, you won’t have to go through the arduous process of hiring app developers, choosing between native and hybrid apps, selecting the right platform, and testing the app, etc.
PWAs are expensive to make and maintain
This undoubtedly makes PWAs the more expensive of the two options — it can be costly to maintain the web app in the long run as compared to a responsive website.
The screen size of the user’s device is a vital consideration for developing progressive web apps, which means that the website needs to be developed several times over for different devices.
PWAs offer the ability to work offline
There’s no need for an internet connection to use a progressive web app because of this feature. The application cache feature allows websites to store a large amount of data offline, giving PWAs much of the functionality of native apps.
This helped the online streaming platform ZEE5 reduce the buffering time by 50%, while also giving their users the ability to browse their catalogues in offline mode.
PWAs are faster than responsive design
The good news about PWAs is that older browsers support them and that they incorporate modern features like offline support, push notification, native video, and audio capturing capabilities.
A progressive app is the next step after a responsive website. In all probability, your business already has a website or web app, and you can enhance its effectiveness and make it load faster on different mobile devices.